S01E01 Episode 1
Struggling to get by, Han Jeong-suk embarks on a risqué business venture — despite her fears. She soon faces her first challenge: a sales presentation.
A Virtuous Business
Overview
In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 — embarking on a journey of self-discovery.
Episodes
S01E02 Episode 2
Even after a hurtful revelation, Jeong-suk returns to the grind, diving into her products. With renewed energy, she gives sales another try.
S01E03 Episode 3
Jeong-suk faces shame as more people find out about her business — including her mother. Later, after an awkward sale, she finds herself in panic.
S01E04 Episode 4
In order to level up their business, the four ladies begin conducting surveys around town — facing stigma and embarrassment from the locals.
S01E05 Episode 5
Kwon Seong-su defiantly returns to town, showing no remorse in front of Jeong-suk. Meanwhile, Kim Do-hyeon delves into a mysterious old case.
S01E06 Episode 6
After making a big life decision, Jeong-suk goes on a getaway work trip with the ladies. But upon her return, she finds herself in a perilous situation.
S01E07 Episode 7
Traumatized by a recent event, Jeong-suk struggles to move on with her life as normal — even as Do-hyeon encourages her to take time for herself.
S01E08 Episode 8
Jeong-suk and Do-hyeon collect clues near and far to lead him closer to finding his real mother. But soon, their feelings become complicated.
S01E09 Episode 9
After Do-hyeon’s sudden confession, Jeong-suk navigates awkward encounters with him. Details surrounding Choi Won-bong's hit-and-run come to light.
S01E10 Episode 10
Seo Yeong-bok asks Oh Geum-hui for forgiveness after she pulls out of the Fantasy business. Do-hyeon finds himself in danger during his investigation.
S01E11 Episode 11
Jeong-suk gets a sneaking suspicion about a connection between Do-hyeon and Geum-hui. Meanwhile, Lee Ju-ri discovers her love life puts her in a bind.
S01E12 Episode 12
Jeong-suk endeavors to bring Do-hyeon and Geum-hui closer, despite sad news. The women grapple with downfall when their business suffers a crisis.
Cast
Kim So-yeon
Han Jeong-suk
Yeon Woo-jin
Kim Do-hyeon
Kim Sung-ryung
Oh Geum-hui
Kim Sun-young
Seo Yeong-bok
Lee Se-hee
Lee Ju-ri
Kim Won-hae
Choi Won-bong
Kim Jeong-jin
Eom Dae-geun
Choi Jae-rim
Kwon Seong-su
Kang Ae-sim
Lee Bok-soon
Lim Cheol-soo
Park Jong-seon
Jung Young-ju
Heo Yeong-ja
Jeon Su-ji
Eom Seo-yeon
