The Century of the Self

Overview

The legacy of famed psychoanalyst Sigmund Freud informs the lives of people throughout the world even to this day, though it's a phenomenon to which most are unaware. The film is an exhaustive examination of his theories on human desire, and how they're applied to platforms such as advertising, consumerism and politics.

Episodes

Happiness Machines

S01E01 Happiness Machines

March 17, 2002 8.3 58 min
The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the...
The Engineering of Consent

S01E02 The Engineering of Consent

March 24, 2002 58 min
The programme explores how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses.
There Is a Policeman Inside All Our Heads. He Must Be Destroyed

S01E03 There Is a Policeman Inside All Our Heads. He Must Be Destroyed

March 31, 2002 58 min
In the 1960s, a radical group of psychotherapists challenged the influence of Freudian ideas in America. They were inspired by the ideas of Wilhelm Reich, a pupil of Freud's, who had turned against him and...
Eight People Sipping Wine in Kettering

S01E04 Eight People Sipping Wine in Kettering

April 7, 2002 58 min
How both the Labour Party in Britain and the Democrats in America have sought to gain power through use of the focus group, invented by psychoanalysts to fulfil desires of the inner self.

Cast

Adam Curtis
Adam Curtis
Narrator
Anne Bernays
Anne Bernays
Self
Martin Bergmann
Self
Robert Reich
Robert Reich
Self
Edward L. Bernays
Edward L. Bernays
Self (archive footage)
Sigmund Freud
Sigmund Freud
Self (archive footage)
Anna Freud
Self (archive footage)
Wilhelm Reich
Wilhelm Reich
Self (archive footage)
Tony Blair
Tony Blair
Self (archive footage)
Margaret Thatcher
Margaret Thatcher
Self (archive footage)
Bill Clinton
Bill Clinton
Self (archive footage)
Ronald Reagan
Ronald Reagan
Self (archive footage)

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