Overview
The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
Episodes
S01E01 Star Wars
December 22, 2017 8.4 52 min
A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.
S01E02 Barbie
December 22, 2017 8.4 45 min
Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.
S01E03 He-Man
December 22, 2017 9.0 47 min
Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.
S01E04 G.I. Joe
December 22, 2017 9.0 46 min
Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.