As Dallas pins their hopes on quarterback Troy Aikman, Jones earns jeers for an unpopular trade. Still, he has an ace up his sleeve: Emmitt Smith.
Overview
Team owner Jerry Jones' journey transforming the Cowboys. Leading players/coaches to 3 NFL titles in '90s, becoming innovative sports leader with world's most valuable franchise.
The Cowboys take aim at the San Francisco 49ers, toppling an NFL dynasty. Jones and coach Jimmy Johnson remember their days playing together in college.
The arrival of Deion Sanders adds sparkle to the Cowboys' star — and draws scrutiny from the NFL about Jones' use of cash and rogue marketing tactics.