Formerly filthy rich video store magnate Johnny Rose, his soap star wife Moira, and their two kids, ĂĽber-hipster son David and socialite daughter Alexis, suddenly find themselves broke and forced to live in Schitt's Creek, a small depressing town they once bought as a joke.
Johnny and Moira, feeling like they have failed as parents, try to get to know their grown children. Alexis spies on Mutt and thinks he's having an affair with the Mayor's wife.
Looking for privacy, Johnny and Moira take the Mayor up on his offer of using his cabin for a night, while Alexis and David use the opportunity to throw a party.
Johnny reluctantly agrees to speak at the funeral of a local man he doesn’t really know. Alexis struggles with her new boyfriend’s love of animals.
Johnny and Moira attend Roland’s annual Hawaiian bash. Alexis and Ted throw a couple’s dinner party, while David and Stevie’s relationship heats up.
Johnny finds a potential buyer for the town, while David and Alexis discover they may have become more attached to Schitt’s Creek than they ever thought possible.