
S01E01 Miracle on Ice
The 1980s begins with an Olympic Hockey game that lifts America's spirits; Ronald Reagan battles Bruce Springsteen; and a sitcom helps invent the yuppie.
In the early 1980s America emerges from a recession and goes straight into an era of conspicuous consumption. Widely available credit cards spark a spending frenzy and competing brands battle to make a sale. Sex, and controversy, enter the advertiser's toolkit - but one iconic brand is almost brought to its knees when it takes rebranding too far.
A challenging and stimulating view of one of history's most enigmatic periods, shining a light on the people and events that shaped the decade while illuminating the trends that helped design our future.