S01E01 Start Up
Meet Mark and DeAnne, the founders of LuLaRoe - the legging company that went from explosive startup to four-alarm corporate wildfire. They share their life stories up to the founding of LuLaRoe. Seeing dollar signs,...
LuLaRich
S01E02: Show Up
LuLaRoe goes corporate. Employees at “home office” recount the bizarre company culture. Demand explodes and LuLaRoe onboards retailers at breakneck speeds. The “leadership compensation plan” takes over the company and recruitment bonuses reach ludicrous amounts. Many of the retailers begin to hit a wall and LuLaRoe quickly becomes a billion dollar company on a collision course with reality.
Overview
A four-part docuseries that chronicles the unraveling of LuLaRoe, the billion dollar clothing empire accused of misleading thousands of women with their multi-level marketing platform.
Episodes
S01E02 Show Up
LuLaRoe goes corporate. Employees at “home office” recount the bizarre company culture. Demand explodes and LuLaRoe onboards retailers at breakneck speeds. The “leadership compensation plan” takes over the company and recruitment bonuses reach ludicrous amounts....
S01E03 Blow Up
LuLaRoe’s wacky culture turns toxic. Sexism, body shaming and gaslighting become hallmarks of the company. Retailers suspect they are in a cult. At the same time, the clothing quality deteriorates and defective complaints skyrocket. LuLaRoe...
S01E04 Toe Up
LuLaRoe buckles under the weight of complaints and accusations. Retailers leave in droves. Dozens of entities file lawsuits, including the state of Washington. LuLaRoe is a small fish in an ocean of MLMs preying on...
Cast
DeAnne Stidham
Self - Founder Lularoe
Mark Stidham
Self - Founder Lularoe
Stella Lemberg
Self - Former Lularoe Retailer, Sponsor
Lauren Covey Carson
Self. Former Lularoe Retailer, Trainer
Derryl Trujillo
Self. Former Lularoe Home Office Employee
Roberta Blevins
Self. Former Lularoe Retailer, Trainer
Iliana Estarellas
Self. Former Lularoe Designer
Courtney Harwood
Self
Sam Schultz
Self. DeAnne's Nephew, Former Lularoe Events Director
Becca Peter
Self
Kenny Brady
Self. DeAnne's Son
Jordan Brady
Self
