S01E01 The New Frontier
When 26 year old Lamar Hunt's dream of owning a pro football team is road-blocked by the NFL, Hunt dreams bigger and starts a new league. The AFL's early days coincide with the dawn of...
Bolstered by a generous new TV contract from NBC, the AFL wages war against the NFL by outbidding and even kidnapping top college prospects to join the new league. The arrival of Joe Namath revives a sagging New York franchise, while existing stars Lance Alworth, Willie Brown, Clem Daniels and others set records and increase attendance.
Full Color Football celebrates the 50th season of the maverick American Football League, from its tumultuous beginnings to its unlikely merger with the rival NFL.