S01E01 Cockney Cheese
Marketing an unusual dairy product is the challenge for HHH, but the client is terrifying and Greg is too scared to stay in a meeting with him.
The team embarks on a mission to rid gin of its old-fashioned image and develop a dark campaign inspired by Edvard Munch’s The Scream. Working with solemn film director Michael, who promises to produce a badly directed film for “distinctiveness”, the team comes up with the marketing slogan: “Loneliness, madness, misery and death, will all your life your companions be, Drink Gin.”
The sitcom focuses on the lives of five overpaid and underworked employees at fictional advertising agency HHH&H.