S01E01 Overseas Owned Beer
On the very first episode of Planet, we unpick the messaging around: the only leader on Earth more besieged than Gaddafi ... our Prime Minister, Julia Gillard. Is there any hope for the PM? How...
Gruen Planet
S01E02: Breast Cancer Month
A very recent example of what looks like a textbook PR disaster. Last week, a Melbourne woman claimed she was bullied and ridiculed in a retail store by a shop assistant. She complained to the company, who went even further in an over-the-top, abusive email. Unsurprisingly, the shopper posted the correspondence online and it went viral, trending worldwide. She ended up on current affairs shows, along with the company spokesman, who threw more fuel onto the fire by defending the company's position. As a result, the store got maximum exposure, but is all PR good PR? Pinktober. Pink lollies, pink windscreen wipers, pink copy paper, pink footies... The panel looks at the 'pinking' of products l in the name of Cause Related Marketing. Breast Cancer Awareness is a great cause, but are some cashing in on it?
Overview
The show that lifts the lid on advertising, spin and marketing. Join host Wil Anderson, stalwarts Todd Sampson and Russel Howcroft and other advertising industry experts as they unpick the ways we're all bought and sold.
Episodes
S01E02 Breast Cancer Month
A very recent example of what looks like a textbook PR disaster. Last week, a Melbourne woman claimed she was bullied and ridiculed in a retail store by a shop assistant. She complained to the...
S01E03 Apple
S01E04 The Royal Family
S01E05 Hungry Jack's
S01E06 Qantas
S01E07 Kim Kardashian
S01E08 Tiger Woods & Islam
Cast
Wil Anderson
Himself - Host
Russel Howcroft
Himself - Panellist
Todd Sampson
Himself - Panellist
