
S01E01 Summer (August 1963)
Axel Byvang has an idea to work his way up from poor conditions: a device that can give modern women a smart hairstyle in 10 minutes. But the first experiments in a humble basement room...
With the country's biggest beauty fair just around the corner, Axel enlists the help of Tove and Frans. Birthe's husband Jørgen is diagnosed with leukemia, which only an expensive new form of chemotherapy in Germany can cure.
In 1963, a business adventure begins in a basement in a small Danish town. Within a few years, the company has 3500 employees, many of them women who are experiencing for the first time the joys and challenges of earning their own money.