
S01E01 Summer (August 1963)
Axel Byvang has an idea to work his way up from poor conditions: a device that can give modern women a smart hairstyle in 10 minutes. But the first experiments in a humble basement room...
With the expectation of a spectacular Christmas sale, Axel decides to win Tove back. It will not be an easy task, however, because Tove goes her own way. Birthe's Christmas is ruined by an unpleasant surprise that forces her to seek help.
In 1963, a business adventure begins in a basement in a small Danish town. Within a few years, the company has 3500 employees, many of them women who are experiencing for the first time the joys and challenges of earning their own money.