
S01E01 Summer (August 1963)
Axel Byvang has an idea to work his way up from poor conditions: a device that can give modern women a smart hairstyle in 10 minutes. But the first experiments in a humble basement room...
The curler scandal at the beauty fair has gone around Denmark. Axel is out of business and now has 1000 defective curler sets that no one wants to buy. Birthe tries to raise money for Jørgen's chemotherapy.
In 1963, a business adventure begins in a basement in a small Danish town. Within a few years, the company has 3500 employees, many of them women who are experiencing for the first time the joys and challenges of earning their own money.