S01E01 Episode 1
In the first episode, a mother and daughter clash over a beauty pageant dress. A blind bride-to-be visits the store in search of the perfect wedding gown and needs to rely on the honest opinions...
Cosplayer Lora is after her perfect wedding dress, but her unusual requests have the staff going back to the gown archives. Ian sets the team up for a big style challenge.
Award-winning designer Ian Stuart and his team at his opulent London boutique try to help women from across the country find their dream dress. Expect heartfelt stories, a fair few laughs and plenty of unfiltered opinions, as Ian and his team strive to please brides-to-be, their style conscious mothers, and VIPs and socialites who want to stand out on the red carpet.