S01E01 Episode 1
In the first episode, a mother and daughter clash over a beauty pageant dress. A blind bride-to-be visits the store in search of the perfect wedding gown and needs to rely on the honest opinions...
Craig gets caught in mother-daughter crossfire, as bride-to-be Akilah visits the boutique with her family and extended entourage. And the success of his next collection hangs in the balance as Ian hosts a fashion buyers' show that gets off to a chaotic start.
Award-winning designer Ian Stuart and his team at his opulent London boutique try to help women from across the country find their dream dress. Expect heartfelt stories, a fair few laughs and plenty of unfiltered opinions, as Ian and his team strive to please brides-to-be, their style conscious mothers, and VIPs and socialites who want to stand out on the red carpet.