S01E01 Episode 1
In the first episode, a mother and daughter clash over a beauty pageant dress. A blind bride-to-be visits the store in search of the perfect wedding gown and needs to rely on the honest opinions...
Bride-to-be Aggie clashes with her opinionated maid-of-honour, former model Marlene wants a dress that won't steal the spotlight at her goddaughter's wedding, and Sally calls on Ian's expert advice on how to sport a more sophisticated look.
Award-winning designer Ian Stuart and his team at his opulent London boutique try to help women from across the country find their dream dress. Expect heartfelt stories, a fair few laughs and plenty of unfiltered opinions, as Ian and his team strive to please brides-to-be, their style conscious mothers, and VIPs and socialites who want to stand out on the red carpet.