S01E01 Episode 1
In the first episode, a mother and daughter clash over a beauty pageant dress. A blind bride-to-be visits the store in search of the perfect wedding gown and needs to rely on the honest opinions...
After failing to find her perfect frock at other boutiques, Essex girl Kelly is hoping that Ian will save the day. A former prima ballerina needs a dress to impress on the dance-floor at a VIP event. And Ian and Jens clash over the colour scheme for the store's latest floral arrangement.
Award-winning designer Ian Stuart and his team at his opulent London boutique try to help women from across the country find their dream dress. Expect heartfelt stories, a fair few laughs and plenty of unfiltered opinions, as Ian and his team strive to please brides-to-be, their style conscious mothers, and VIPs and socialites who want to stand out on the red carpet.