S01E01 Episode 1
In the first episode, a mother and daughter clash over a beauty pageant dress. A blind bride-to-be visits the store in search of the perfect wedding gown and needs to rely on the honest opinions...
West End star and former Pop Idol contestant Zoe Birkett is looking for a wedding dress with the wow factor, while master florist Jens is challenged to make her a bouquet to match. Meanwhile, Ian has an unusual request from Belinda, who's looking for an evening dress to coordinate with her beloved parrot.
Award-winning designer Ian Stuart and his team at his opulent London boutique try to help women from across the country find their dream dress. Expect heartfelt stories, a fair few laughs and plenty of unfiltered opinions, as Ian and his team strive to please brides-to-be, their style conscious mothers, and VIPs and socialites who want to stand out on the red carpet.