
S01E01 Episode 1
Armando takes over from his father as CEO and needs a secretary. He is shocked to realize that the woman he chose is not what he expected.
Marcela is furious when she learns who will be the new CEO; Betty confronts her and makes a promise. Daniel wants Mata to finish things with Romina.
Betty is a young Latina in New York who, rejected in multiple jobs, accepts one below her qualifications in the fashion industry. Amid the glamor and business, the war between the pretty and the ugly, Betty grows and faces the biggest challenge of her life: love.