
S01E01 Episode 1
Armando takes over from his father as CEO and needs a secretary. He is shocked to realize that the woman he chose is not what he expected.
Out of options, Armando gives up the family business when the banks demand their money. Patricia wants to get pregnant; Hugo is irritated with Romina.
Betty is a young Latina in New York who, rejected in multiple jobs, accepts one below her qualifications in the fashion industry. Amid the glamor and business, the war between the pretty and the ugly, Betty grows and faces the biggest challenge of her life: love.