
S01E01 Episode 1
Armando takes over from his father as CEO and needs a secretary. He is shocked to realize that the woman he chose is not what he expected.
Gossip about Betty spreads quickly. Armando and Ricardo become paranoid and Patricia threatens Daniel. V&M is transferred to BAR Fashions.
Betty is a young Latina in New York who, rejected in multiple jobs, accepts one below her qualifications in the fashion industry. Amid the glamor and business, the war between the pretty and the ugly, Betty grows and faces the biggest challenge of her life: love.