
S01E01 Episode 1
Armando takes over from his father as CEO and needs a secretary. He is shocked to realize that the woman he chose is not what he expected.
Betty's attitude gives Armando the shock of his life. Jenny is the new catalog model and Sofía explodes in fury.
Betty is a young Latina in New York who, rejected in multiple jobs, accepts one below her qualifications in the fashion industry. Amid the glamor and business, the war between the pretty and the ugly, Betty grows and faces the biggest challenge of her life: love.