
S01E01 Episode 1
Armando takes over from his father as CEO and needs a secretary. He is shocked to realize that the woman he chose is not what he expected.
Betty is hurt after being stood up by Armando. The company isn't paying salaries. Marcela marks her territory and Efraín and Jenny move in with Sofía.
Betty is a young Latina in New York who, rejected in multiple jobs, accepts one below her qualifications in the fashion industry. Amid the glamor and business, the war between the pretty and the ugly, Betty grows and faces the biggest challenge of her life: love.