
S01E01 Episode 1
Betty arrives at Ecomoda for an interview for the position of presidential secretary with a brilliant resume, but finds that there is a candidate with a better chance than her.
Betty confronts Román and humiliates him. Patricia, assisted by Marcela, asks Betty for the reports, and Patricia hands them over as if they were hers, for which she is congratulated. Armando and Marcela doubt the need to have Betty if Patricia is capable of such an efficient job. At the headquarters, they invite Betty to lunch and tell her the company gossip.
Beatriz Pinzón Solano is a brilliant economist with a master's degree in finance; she has only one flaw: she's ugly. Everything changes when she starts working at Ecomoda, one of the country's largest companies, where she meets and falls in love with Armando Mendoza. This time, life will give her a second chance to prove she can become the most desired and beloved woman in the world.