
S01E01 Episode 1
Betty arrives at Ecomoda for an interview for the position of presidential secretary with a brilliant resume, but finds that there is a candidate with a better chance than her.
Armando talks to Betty and tells her not to pay attention to the others, but that he prefers her as she was before. Betty tells Nicolás that he and she are dating. Patricia asks Mario and Hugo for a loan of 5 million pesos; when she doesn't get anything, she considers borrowing it from Daniel.
Beatriz Pinzón Solano is a brilliant economist with a master's degree in finance; she has only one flaw: she's ugly. Everything changes when she starts working at Ecomoda, one of the country's largest companies, where she meets and falls in love with Armando Mendoza. This time, life will give her a second chance to prove she can become the most desired and beloved woman in the world.