
S01E01 Episode 1
Betty arrives at Ecomoda for an interview for the position of presidential secretary with a brilliant resume, but finds that there is a candidate with a better chance than her.
Betty, terrified, tries to stop Hermes from fighting with Armando; meanwhile, Armando, furious, admits to Marcela that Betty is of no use to him and that he's going to fire her. Armando fires Betty without giving her the chance to hand over the work she did for him.
Beatriz Pinzón Solano is a brilliant economist with a master's degree in finance; she has only one flaw: she's ugly. Everything changes when she starts working at Ecomoda, one of the country's largest companies, where she meets and falls in love with Armando Mendoza. This time, life will give her a second chance to prove she can become the most desired and beloved woman in the world.