
S01E01 Episode 1
Betty arrives at Ecomoda for an interview for the position of presidential secretary with a brilliant resume, but finds that there is a candidate with a better chance than her.
Michel suggests that Betty move to Cartagena to manage a restaurant chain he's going to open. Armando enters the office and takes the photo of Betty and the Frenchman out of his wallet. He also takes out the diary and reads excerpts from the beginning where Betty silently admired and loved him. Betty enters and introduces him to Michel.
Beatriz Pinzón Solano is a brilliant economist with a master's degree in finance; she has only one flaw: she's ugly. Everything changes when she starts working at Ecomoda, one of the country's largest companies, where she meets and falls in love with Armando Mendoza. This time, life will give her a second chance to prove she can become the most desired and beloved woman in the world.