
S01E01 Episode 1
Betty arrives at Ecomoda for an interview for the position of presidential secretary with a brilliant resume, but finds that there is a candidate with a better chance than her.
Patricia introduces Daniel's friend as her boyfriend. Armando tells Marcela he can't go to her apartment because he has to go to Ecomoda to work with Betty. Daniel's friend tells him that Ecomoda is deeply in debt to the banks.
Beatriz Pinzón Solano is a brilliant economist with a master's degree in finance; she has only one flaw: she's ugly. Everything changes when she starts working at Ecomoda, one of the country's largest companies, where she meets and falls in love with Armando Mendoza. This time, life will give her a second chance to prove she can become the most desired and beloved woman in the world.