
S01E01 Episode 1
Betty arrives at Ecomoda for an interview for the position of presidential secretary with a brilliant resume, but finds that there is a candidate with a better chance than her.
Upon receiving the sales reports, Betty asks Patricia to reconfirm her return for the next day. Betty doesn't approve Hugo's hiring of models for sizing, and they rebel against her. When Armando arrives and finds the situation so dire, he asks Betty for a loan from her company for Ecomoda.
Beatriz Pinzón Solano is a brilliant economist with a master's degree in finance; she has only one flaw: she's ugly. Everything changes when she starts working at Ecomoda, one of the country's largest companies, where she meets and falls in love with Armando Mendoza. This time, life will give her a second chance to prove she can become the most desired and beloved woman in the world.