
S01E01 Episode 1
Betty arrives at Ecomoda for an interview for the position of presidential secretary with a brilliant resume, but finds that there is a candidate with a better chance than her.
Marcela demands that Gutiérrez replace Aura Maria with Bertha. Rafael, Inesita's husband, appears after 20 years of neglect. Armando apologizes to Betty and admits that what happened was out of jealousy and that he'll make it public after the meeting. Betty doesn't believe him.
Beatriz Pinzón Solano is a brilliant economist with a master's degree in finance; she has only one flaw: she's ugly. Everything changes when she starts working at Ecomoda, one of the country's largest companies, where she meets and falls in love with Armando Mendoza. This time, life will give her a second chance to prove she can become the most desired and beloved woman in the world.