
S01E01 Episode 1
Betty arrives at Ecomoda for an interview for the position of presidential secretary with a brilliant resume, but finds that there is a candidate with a better chance than her.
Marcela sues Armando about his womanizing past, eventually seducing him and forgiving him, promising not to interfere in his company affairs again. Román calls Betty to confirm his invitation to go out. After a discussion with his father, he gets permission. Betty waits to be picked up even though more than an hour has passed.
Beatriz Pinzón Solano is a brilliant economist with a master's degree in finance; she has only one flaw: she's ugly. Everything changes when she starts working at Ecomoda, one of the country's largest companies, where she meets and falls in love with Armando Mendoza. This time, life will give her a second chance to prove she can become the most desired and beloved woman in the world.