
S01E01 Episode 1
Betty arrives at Ecomoda for an interview for the position of presidential secretary with a brilliant resume, but finds that there is a candidate with a better chance than her.
Mario takes Cecilia Boloco around Ecomoda, and she hears Armando's screams as he argues with Marcela. Armando decides to stay to relieve the pressure on the suppliers and calm Marcela down. Marcela invites Betty to lunch.
Beatriz Pinzón Solano is a brilliant economist with a master's degree in finance; she has only one flaw: she's ugly. Everything changes when she starts working at Ecomoda, one of the country's largest companies, where she meets and falls in love with Armando Mendoza. This time, life will give her a second chance to prove she can become the most desired and beloved woman in the world.