
S01E01 Episode 1
Betty arrives at Ecomoda for an interview for the position of presidential secretary with a brilliant resume, but finds that there is a candidate with a better chance than her.
Betty and Nicolás buy a Mercedes-Benz, and Nicolás drives her to Ecomoda. Marcela, Patricia, and the entire headquarters watch them arrive. Armando, deeply hurt, complains to Betty about lunch with Nicolás, but she defends herself by reminding him that he invented that strategy. Patricia takes Nicolás's card to call him.
Beatriz Pinzón Solano is a brilliant economist with a master's degree in finance; she has only one flaw: she's ugly. Everything changes when she starts working at Ecomoda, one of the country's largest companies, where she meets and falls in love with Armando Mendoza. This time, life will give her a second chance to prove she can become the most desired and beloved woman in the world.