
S01E01 Episode 1
Betty arrives at Ecomoda for an interview for the position of presidential secretary with a brilliant resume, but finds that there is a candidate with a better chance than her.
Armando and Mario propose selling the Ecomoda franchise in South and Central America, and Betty accepts. Betty suggests a change of strategy, aiming to design designs for ugly women, and challenges Hugo to design for the barracks.
Beatriz Pinzón Solano is a brilliant economist with a master's degree in finance; she has only one flaw: she's ugly. Everything changes when she starts working at Ecomoda, one of the country's largest companies, where she meets and falls in love with Armando Mendoza. This time, life will give her a second chance to prove she can become the most desired and beloved woman in the world.