
S01E01 Episode 1
Betty arrives at Ecomoda for an interview for the position of presidential secretary with a brilliant resume, but finds that there is a candidate with a better chance than her.
The envelope with Patricia's exams arrives, and Gutiérrez takes it without Bertha having a chance to look at it. Claudia, the model, is getting drunk while preparing for the fashion show. Mario suggests to Armando that they have to win Betty's heart to get Nicolás out of the company.
Beatriz Pinzón Solano is a brilliant economist with a master's degree in finance; she has only one flaw: she's ugly. Everything changes when she starts working at Ecomoda, one of the country's largest companies, where she meets and falls in love with Armando Mendoza. This time, life will give her a second chance to prove she can become the most desired and beloved woman in the world.