
S01E01 Episode 1
Betty arrives at Ecomoda for an interview for the position of presidential secretary with a brilliant resume, but finds that there is a candidate with a better chance than her.
When the parade ends, the singer Anasol begins her performance. Marcela tries to get Armando to apologize to Hugo, but he refuses. Hugo resigns and leaves Ecomoda. Don Roberto warns Armando that with those materials, the situation could become very difficult. Catalina asks Armando to look for Hugo because he could publicly discredit him.
Beatriz Pinzón Solano is a brilliant economist with a master's degree in finance; she has only one flaw: she's ugly. Everything changes when she starts working at Ecomoda, one of the country's largest companies, where she meets and falls in love with Armando Mendoza. This time, life will give her a second chance to prove she can become the most desired and beloved woman in the world.