
S01E01 Episode 1
Betty arrives at Ecomoda for an interview for the position of presidential secretary with a brilliant resume, but finds that there is a candidate with a better chance than her.
Hugo enters the boardroom and is terrified when he sees Betty, but upon learning of his appointment as president, he wants to resign. Roberto calms everyone down and introduces Hermes as the company's new accountant. Armando and Mario hand over the position to Betty. Gutiérrez announces Betty's appointment to the employees.
Beatriz Pinzón Solano is a brilliant economist with a master's degree in finance; she has only one flaw: she's ugly. Everything changes when she starts working at Ecomoda, one of the country's largest companies, where she meets and falls in love with Armando Mendoza. This time, life will give her a second chance to prove she can become the most desired and beloved woman in the world.