
S01E01 Episode 1
Betty arrives at Ecomoda for an interview for the position of presidential secretary with a brilliant resume, but finds that there is a candidate with a better chance than her.
Don Hermes ends up complaining about Armando's mistreatment of Betty, and Betty, repentant, tries to hide it. Mario tries to get Patricia to talk about the pregnancy. Marcela asks Armando, on behalf of Daniel and herself, to call Roberto and tell him what's happening.
Beatriz Pinzón Solano is a brilliant economist with a master's degree in finance; she has only one flaw: she's ugly. Everything changes when she starts working at Ecomoda, one of the country's largest companies, where she meets and falls in love with Armando Mendoza. This time, life will give her a second chance to prove she can become the most desired and beloved woman in the world.