
S01E01 Episode 1
Betty arrives at Ecomoda for an interview for the position of presidential secretary with a brilliant resume, but finds that there is a candidate with a better chance than her.
Armando raises Betty's salary and calls RAG-TELA to uncover the mess he's been having with her, also demanding a 5% discount. Catalina Ángel, who will handle public relations for the new collection, arrives at Ecomoda. Mario and Armando propose that Betty design the new company, which will have only one owner: her.
Beatriz Pinzón Solano is a brilliant economist with a master's degree in finance; she has only one flaw: she's ugly. Everything changes when she starts working at Ecomoda, one of the country's largest companies, where she meets and falls in love with Armando Mendoza. This time, life will give her a second chance to prove she can become the most desired and beloved woman in the world.