
S01E01 Episode 1
Betty arrives at Ecomoda for an interview for the position of presidential secretary with a brilliant resume, but finds that there is a candidate with a better chance than her.
Betty presents the board with the actual balance sheet, along with the letters, and reveals the truth behind Ecomoda. Daniel and Armando confront each other, and Marcela cries. Armando tells them the entire process of setting up Terramoda. Daniel and Marcela panic when they learn that Betty is the owner of Ecomoda.
Beatriz Pinzón Solano is a brilliant economist with a master's degree in finance; she has only one flaw: she's ugly. Everything changes when she starts working at Ecomoda, one of the country's largest companies, where she meets and falls in love with Armando Mendoza. This time, life will give her a second chance to prove she can become the most desired and beloved woman in the world.