
S01E01 Episode 1
Betty arrives at Ecomoda for an interview for the position of presidential secretary with a brilliant resume, but finds that there is a candidate with a better chance than her.
Marcela calls the headquarters and Gutiérrez, the chief of staff, together to inform them that they will be reprimanded and their salaries docked for assault. Armando, having heard Betty's version of events, interrupts the meeting and accuses Patricia, also announcing Betty's appointment as assistant to the president. Betty alarms Armando with the report.
Beatriz Pinzón Solano is a brilliant economist with a master's degree in finance; she has only one flaw: she's ugly. Everything changes when she starts working at Ecomoda, one of the country's largest companies, where she meets and falls in love with Armando Mendoza. This time, life will give her a second chance to prove she can become the most desired and beloved woman in the world.